Customer side
The lead did not get confirmation outside the browser.
After submitting the form, the customer saw an in-browser confirmation, but they did not receive an SMS or email confirming that Stump Hero had their request.
Helping Stump Hero turn more website inquiries and calls into booked jobs.
See live website: stumphero.ca
The problem
The website was getting leads, but the handoff was too quiet.
Stump Hero relies on fast quote response, clear job details, and good follow-up. Like many local service businesses, their leads can come in from website forms, phone calls, photos, texts, and after-hours inquiries.
Admin side
New lead alerts were too easy to miss.
Follow-up depended too much on checking email. If the admin responded late, sometimes close to the end of the 24-hour window, the lead could already be cold.
What this meant
If the admin waited too long, the customer could be left wondering whether the website delivered the form and whether anyone had seen it.
What we built
A workflow that confirms the lead and alerts the admin.
We kept the quote form as the starting point. From there, the workflow sends customer confirmations, pushes a visible SMS alert to the admin, saves the lead details, and keeps photo follow-up connected to the request.
Lead follow-up workflow
1
Quote request submitted
The website form captures the customer’s contact details, service address, stump details, notes, and photo when available.
2
Customer confirmation sent
The customer gets a short SMS confirmation right away, plus a detailed email confirming their submitted details and what to expect next.
3
Admin SMS alert sent
The admin receives a new lead alert by text, making the request harder to miss than an email-only notification.
4
Lead saved for review
The request is routed into Google Sheets so the team can review the quote details, contact info, location, and photo in one place.
5
Missing details handled by SMS
If a photo or extra detail is needed, SMS follow-up can collect it and keep it connected to the original request.
The outcome
More website leads turned into booked jobs.
The updated website and follow-up setup gave Stump Hero a clearer path from quote request to booked job, with customer confirmations and visible admin alerts built into the handoff.
Booked work
Already ahead of all 2025 website bookings
By the start of the 2026 season, Stump Hero had already booked more jobs from website inquiries and website-driven calls than they did from the website in all of 2025.
Website bookings in all of 2025Full year
Website bookings by the start of the 2026 seasonAlready ahead
Connected the website form to SMS, email, Google Sheets, and after-hours intake.
Website quote form
Captured contact details, stump details, notes, and photos.
Customer SMS
Sent a quick text confirmation after form submission.
Customer email
Sent a detailed confirmation with the submitted request.
Admin SMS alert
Texted the admin when a new quote request came in.
Admin email alert
Sent the lead details to the admin inbox.
Google Sheets
Saved each request in one simple place for review.
Photo by text
Kept stump photos connected to the request.
Missing detail text
Used SMS to collect missing details before follow-up.
After-hours calls
Captured callback details when the team was away.