Built for busy local service teams
For Edmonton-area service businesses with steady calls, website leads, and an office team trying to keep up.
HVACPlumbingElectricalRoofingRestoration
When Calls Get Missed, Customers Keep Looking.
We help Edmonton service businesses respond faster to missed calls, website leads, and after-hours inquiries, then send the details into the tools your team already checks.
Respond faster to new leads without replacing your current tools.
Start with the places customers already reach you: calls, forms, texts, quote requests, and after-hours messages.
Catch leads before they go cold
Respond to inquiries that often sit too long: missed calls, website forms, after-hours messages, and quotes waiting on a reply.
Missed callsWeb leadsAfter hoursQuotes
Use your team's current tools
Send new lead details into the places your team already checks, instead of adding another system nobody has time to manage.
EmailSheetsJobberHubSpot
Missed leads cost your business real money.
When the office is tied up, missed calls can sit in voicemail while the customer calls the next company.
After-hours calls, lunch-hour messages, and weekend inquiries often wait until someone is back at the desk.
Website forms may land in an inbox, but the customer does not always get a quick text or call.
Quote follow-up can depend on memory, sticky notes, or checking the right spreadsheet at the right time.
The fix is simple
Every new lead should get a clear next step.
Quick reply
The customer hears back by text, call, or after-hours intake before they move on.
Clean details
The name, number, service need, and timing are captured in a place your team can find.
Clear handoff
The owner, dispatcher, or office team knows who should follow up next.
Simple tracking
You can see which calls, forms, and quote requests still need attention.
Stump Hero turned more website leads into booked work.
Their website form worked, but new quote requests were too easy to miss. We added customer confirmations, admin text alerts, and Google Sheets routing so each request was easier to see and follow up.
Booked work
Already ahead of all 2025 website bookings
By the start of the 2026 season, Stump Hero had already booked more jobs from website inquiries and website-driven calls than they did from the website in all of 2025.
Website bookings in all of 2025Full year
Website bookings by the start of the 2026 seasonAlready ahead
We'll review your setup and suggest one clear fix.
Start with a free Lead Follow-up Review during the pilot. We'll look at how new leads come in today, show where follow-up is likely to slow down, and recommend one practical setup fix. Pilot pricing is available for the first 5 accepted businesses.
What you get
1Free system review
We look at how new leads come in today, including missed calls, website forms, after-hours inquiries, quote requests, and customer messages.
2Clear suggestions
We identify where leads are most likely to slow down, get missed, or land in the wrong place, then recommend the first workflow worth fixing.
3One practical setup fix
During the pilot, we set up one practical improvement first, such as missed-call text back, website form response, after-hours intake, or quote follow-up reminders.
4Handoff into your existing tools
New lead details can be sent to email, Google Sheets, Jobber, HubSpot, or another place your team already checks.
5Testing and team handoff
We test the workflow with your team, make sure the messages and notifications are clear, and document how the setup works.
Examples of first fixes
- Missed-call text back
- Website form auto-response
- After-hours inquiry capture
- Quote follow-up reminders
- Lead routing to email, Google Sheets, Jobber, or HubSpot
Work with the tools your team already uses.
We can send call details, form submissions, text replies, quote requests, and follow-up tasks into tools like Jobber, HubSpot, Google Sheets, email, and your existing phone or SMS setup.
Google Sheets
Lead logs and simple tracking
HubSpot
CRM handoff and follow-up tasks
Jobber
Service requests and customer details
Housecall Pro
Bookings and job information
ServiceTitan
Dispatch and lead routing
Website forms
Fast replies from new form submissions
Email
Notifications for the office team
Phone and SMS
Missed-call text back and intake
How Our Process Works
Book a Lead Follow-Up Review→01Review your current lead setup
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We look at how leads, calls, quotes, scheduling, and follow-up are handled today.
02Find the biggest bottlenecks
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We identify the manual steps, delays, and handoffs causing extra office work.
03Clean up the workflow
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We set up practical fixes using the tools you already have.
04Launch, test, and improve
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We test the setup, hand it off clearly, and make adjustments as needed.
Local Edmonton businesses we've worked with.
From websites and lead capture flows to internal tools and automation, these projects shaped how we help local teams clean up the messy work behind the scenes.
Sprayer Rescue
Website redesign + lead capture
Stump Hero
Local service website + quoting flow
TCA Developments
Business systems + web support
Smokey's
Local business web support
Victory Sports
Website + local business support
Past client feedback
Clear communication. Practical handoff. Support after launch.
The work has ranged from websites to small business systems, but the pattern is the same: explain the work clearly, build something useful, and make sure the client can actually use it.
Allyson Erickson
Web design project
★★★★★
“They brought my ideas to life with impressive creativity and professionalism.”
Devyn Vick
Past client
★★★★★
“Very knowledgeable and breaks it down so someone as computer illiterate as me can understand and run my own web page.”
Meet Alchemized
Alchemized is run by me, Tristan Deane, here in Edmonton, Alberta. I help trades and home service businesses clean up the office work that slows down lead follow-up, from missed calls and slow website replies to after-hours inquiries, quote follow-ups, and customer details scattered across inboxes or spreadsheets.
Before starting Alchemized, I spent 5+ years building production software for real teams, including customer-facing applications, backend workflows, integrations, automations, and internal tools. Much of that work focused on reducing manual steps, connecting separate systems, and making daily operations easier to manage.
That background shapes how I work with clients. We don’t start with a big software overhaul. We start with one practical workflow, such as missed-call text back, website form response, after-hours intake, or quote follow-up, then make sure the fix fits into the tools your team already uses.
Let's find out where things are breaking.
FAQ
Frequently asked questions
What do you mean by a lead follow-up setup?
We look at what happens after someone calls, fills out a form, texts, or asks for a quote. Then we fix the weak spots, like missed-call text back, faster website lead replies, cleaner lead capture, or better handoff to your team.
Do we need AI to fix missed calls and slow follow-up?
No. AI is just one tool. Some businesses only need simple text replies, form follow-up, reminders, or better routing into the tools they already use. If AI call handling makes sense for after-hours intake or basic questions, we can use it. If not, we do not force it.
Can new leads be sent into our existing tools?
Usually, yes. We can often send call details, website form submissions, text replies, and quote requests into tools your team already uses, like email, Google Sheets, Jobber, HubSpot, or your current CRM.
What kinds of follow-up can you set up?
Common fixes include missed-call text back, website form auto-response, after-hours inquiry capture, quote follow-up reminders, SMS check-ins, and lead notifications to your office team. We usually start with one focused workflow before adding more.
Is the goal to replace our office team?
No. The point is to reduce dropped balls and repetitive admin work, not replace your team. A good setup helps your receptionist, dispatcher, or office manager see new leads faster and follow up with better information.
How much do your setup reviews cost?
During the pilot phase, our lead setup reviews are free. After the pilot, reviews will likely start at $500 and go up depending on company size, lead volume, and how many parts of the follow-up process we need to review.